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polysleep

polysleep

Activation
BRIEF

Promote healthy sleep habits in Fortnite with gamers.

Results
solution

A dreamy, sleepy world where players are told to go to sleep when they are eliminated. MVG Created UEFN Fortnite map, the Polysleep Woolen Warfare fan webpage, custom lobby experience, helped produce the commercial, drove social amplification and content for Billboards and TV commercials. As seen in Toronto Sun, Financial Post.

  • Total Impressions: +12.7 Million
  • Contest Visitors: +100k
  • Emails: +7k
  • Players: +10k
Total Impression
+12.7M
+12.7M
Contest Visitors
+100k
+100k
Emails
+7k
+7k
Players
+10k
+10k
Total Media Hits
286
Total Media IMpressions
74.5m
Average Dwell Time
27 Minutes
Total Media Hits
286
Total Media IMpressions
74.5m
Average Dwell Time
27 Minutes

polysleep

Embark on an immersive journey with the Woolen Warfare Fortnite Custom Game, meticulously crafted to authentically capture the essence of the gamer's experience. Designed for Polysleep, a leader in wellness and comfort, the game seamlessly integrates with prevalent trends, exploring the dreamy realms of sleep, wellness, and ultimate comfort.

At the core of our design philosophy is a commitment to authentic brand representation. The Woolen Warfare game masterfully balances engagement and comfort, creating a profound connection with players. Our strategic approach not only meets but exceeds expectations, surpassing target reach by an impressive 300%. Join us in revolutionizing the gaming experience, where innovation meets authenticity, and brands shine brighter than ever before.

Air Miles LogoUPS LogoForever 21 LogoSketchers Logo
Decentraland LogoMiami Fashion WeekSail GP LogoLancia Logo
Air Miles LogoUPS LogoForever 21 LogoSketchers Logo
Decentraland LogoMiami Fashion WeekSail GP LogoLanciaDKNY LogoKB Home LogoMeta Yachts Logo
Air Miles LogoUPS LogoForever 21 LogoSketchers Logo
Decentraland LogoMiami Fashion WeekSail GP LogoLanciaDKNY LogoKB Home LogoMeta Yachts Logo
Air Miles LogoUPS LogoForever 21 LogoSketchers Logo
Decentraland LogoMiami Fashion WeekSail GP LogoLanciaDKNY LogoKB Home LogoMeta Yachts Logo

the yeti

Game Crafters Guild

BRIEF

Build a new UGC, developer and gaming community in 30 days

solution

MVG sponsored GCG’s development on TikTok, with Discord and through launching 1 Roblox and 6 Fortnite UEFN maps under the GCG brand. Content and contests we’re driving through TikTok generating thousands of engagements in the first weeks.

Total Plays
+12.7M
116k
TikTok Effect Viewers
+100k
261k
Total Socials
+7k
27.8k
Fortnite Promoted Impressions
+10k
8k
website
www.theyeti.gg/

the yeti

the yeti

The Yeti stands as a web3 experience data tool, offering users real-time visibility into the current top-performing games in the market. It goes beyond a mere showcase, providing comprehensive details about each gaming ecosystem within this genre, fostering instantaneous connections between players and developers. Developers, in turn, appreciate the consolidated access to information within a single platform, allowing them to rank and offer crucial details effortlessly.
Recognizing the success of similar dashboards in different ecosystems, we identified the value not just in delivering information to players and developers but also in envisioning a monetized solution for the future. Our research unequivocally demonstrates that the deeper the data, the more substantial its value. This holistic approach ensures that The Yeti is not just a tool but a transformative force, aligning seamlessly with the evolving dynamics of the gaming industry.

website
www.theyeti.gg/

the yeti

valor

Valor is a specialized app, offering brands a seamless method to connect with players through innovative reward systems. By allowing users to effortlessly scan in-game 2D and 3D items, they receive instant verification of the rewards they've earned. At the core of this dynamic experience is our powerful backend technology platform, Helix Worlds. Valor is just one of the many use cases through which MVG excels in bridging the gap between brands and gamers, demonstrating our commitment to revolutionizing the way brands engage with the gaming community.

website
www.theyeti.gg/

the yeti

KB Home Design Studio

BRIEF

Build a virtual design studio for the most recognizable home builder in the United States

solution

MVG built KB Homes the first virtual new home development community on the internet. Taking the physical showroom and reimagining the new home purchase experience for Millenials and GenZ beyond a simple webpage or virtual tour.

Showroom Visitors
+12.7M
4000
Hundreds
of leads generated
+100k
Media Hits
+7k
300
Wearables Sold
+10k
+5k
website
www.theyeti.gg/

the yeti

Forever 21

BRIEF

Reimagine Forever 21’s Flagship store in the first Metaverse Fashion Week

solution

A first in fashion, Forever 21 teamed up with MVG to create a stunning flagship store in the Fashion District, for Metaverse Fashion Week. At the heart of the shopping experience was a nightclub, where attendees spent on average 30 minutes with the Forever 21 brand.

Media Impression
+12.7M
75M
Average Dwell Time
+100k
27min
Media Hits
+7k
300
Wearables Sold
+10k
+5k
website
www.theyeti.gg/

the yeti

DKNY Soho NYC Store

BRIEF

Create the ultimate DKNY flagship retail boutique store and experience. MVG built a 4-story shopping experience with a Pizza Parlor, art gallery, rooftop lounge and hosted the Metaverse Fashion Week closing party.

Fashion Week Attendees
+12.7M
50,000
Featured Media Hits with
CNN, Vogue, Forbes
+100k
Media Hits
+7k
300
Wearables Sold
+10k
+5k
website
www.theyeti.gg/

the yeti

The UPS Store

BRIEF

A virtual store to support all things small business with Fast Company and Inc

solution

A three story store with educational topics for brand building, sales, marketing, time management and access to small business experts. MVG teamed up with The UPS Store, Inc. and Fast Company to design, build and deploy the Small Business virtual store.

Small Business Visitors
+12.7M
6000
Featured in
Fast Company
+100k
Media Hits
+7k
300
Wearables Sold
+10k
+5k
website
www.theyeti.gg/

the yeti

The Yeti stands as a web3 experience data tool, offering users real-time visibility into the current top-performing games in the market. It goes beyond a mere showcase, providing comprehensive details about each gaming ecosystem within this genre, fostering instantaneous connections between players and developers. Developers, in turn, appreciate the consolidated access to information within a single platform, allowing them to rank and offer crucial details effortlessly.
Recognizing the success of similar dashboards in different ecosystems, we identified the value not just in delivering information to players and developers but also in envisioning a monetized solution for the future. Our research unequivocally demonstrates that the deeper the data, the more substantial its value. This holistic approach ensures that The Yeti is not just a tool but a transformative force, aligning seamlessly with the evolving dynamics of the gaming industry.

The Yeti stands as a web3 experience data tool, offering users real-time visibility into the current top-performing games in the market. It goes beyond a mere showcase, providing comprehensive details about each gaming ecosystem within this genre, fostering instantaneous connections between players and developers. Developers, in turn, appreciate the consolidated access to information within a single platform, allowing them to rank and offer crucial details effortlessly.
Recognizing the success of similar dashboards in different ecosystems, we identified the value not just in delivering information to players and developers but also in envisioning a monetized solution for the future. Our research unequivocally demonstrates that the deeper the data, the more substantial its value. This holistic approach ensures that The Yeti is not just a tool but a transformative force, aligning seamlessly with the evolving dynamics of the gaming industry.

website
www.theyeti.gg/
02
01→
website
www.theyeti.gg/
MVG × Forever 21 — Decentraland — October 2021
01
01→
Services
Architecture, e-Commerce
Ecosystem
Decentraland
Completed
PLACEHOLDER

Forever 21

Forever 21 was looking for an impactful way to launch their brand in web3 environments. Metaverse Group was engaged and developed a strategy designed to position Forever 21 as first movers in the next iteration of retail, ecomm3.

View Case Study
Design Home Game
03
01→

Valor

Valor is a specialized app, offering brands a seamless method to connect with players through innovative reward systems. By allowing users to effortlessly scan in-game 2D and 3D items, they receive instant verification of the rewards they've earned. At the core of this dynamic experience is our powerful backend technology platform, Helix Worlds. Valor is just one of the many use cases through which MVG excels in bridging the gap between brands and gamers, demonstrating our commitment to revolutionizing the way brands engage with the gaming community.

Valor is a specialized app, offering brands a seamless method to connect with players through innovative reward systems. By allowing users to effortlessly scan in-game 2D and 3D items, they receive instant verification of the rewards they've earned. At the core of this dynamic experience is our powerful backend technology platform, Helix Worlds. Valor is just one of the many use cases through which MVG excels in bridging the gap between brands and gamers, demonstrating our commitment to revolutionizing the way brands engage with the gaming community.

DKNY Soho NYC Store

DKNY collections participated in Metaverse Fashion Week for a second year in a row, with their virtual immersive experience, DKNY.3, themed around their spring 2023 campaign that pays tribute to the hidden gems and iconic institutions that make New York City so special. DKNY, had a 4-story building, complete with retail boutique, pizza parlor, art gallery, and a rooftop lounge. All visitors to DKNY.3 experience received a DKNY bucket hat wearable. The art gallery on the 3rd floor displays a collection of Web3-inspired interpretations of the Soho Wall DKNY logo by Decentraland creators. The top floor has a rooftop lounge where visitors can claim their second wearable -- a special DKNY MVFW t-shirt. "DKNY.3" was a definite highlight of MVFW23, with the 2nd most engagement (total time spent) of all areas. The pièce de résistance was DKNY's "Official MVFW23 Closing Night Party," hosted by Tangpoko DCL and DCLBabydolls, and music spun by Live DJ Sarah Main, rounding out the night with a drone show flying over the rooftop dance floor.

DKNY participated in Metaverse Fashion Week with their immersive experience, DKNY.3, featuring a 4-story building with a retail boutique, pizza parlor, art gallery, and rooftop lounge inspired by NYC's iconic institutions. Visitors received wearables and enjoyed Web3-inspired art in the gallery. DKNY.3 was a highlight of MVFW23, with the second-highest engagement. The closing night party included a drone show and music by Live DJ Sarah Main.

Visits
10,128
Average Visitor Time
17.8 Minutes
04
01→
Visits
10,128
Average Visitor Time
17.8 Minutes
05
01→
Location
-102, -12 (DCL)
Land Area
2 Parcels
Partners
Starcom Worldwide, Inc

Ylipson Virtual Showroom

Lancia Italia unveiled its virtual showroom in Decentraland during Metaverse Fashion Week 2023, inspired by the Italian architecture and design of its physical Milan location. The first of its kind showroom was complete with two vehicles - a virtual replica of the Lancia Ypsilon, the fashionable city car which appeals to customers who are conscious of style, elegance, and technology, and a new concept car that was revealed on April 15th, 2023. The concept car was a teaser of what is to come as visitors saw the vehicle's silhouette in the showroom under a veil.

Lancia Italia unveiled its virtual showroom in Decentraland during Metaverse Fashion Week 2023, inspired by the Italian architecture and design of its physical Milan location. The first of its kind showroom was complete with two vehicles - a virtual replica of the Lancia Ypsilon, the fashionable city car which appeals to customers who are conscious of style, elegance, and technology, and a new concept car that was revealed on April 15th, 2023. The concept car was a teaser of what is to come as visitors saw the vehicle's silhouette in the showroom under a veil.

Location
-102, -12 (DCL)
Land Area
2 Parcels
Partners
Starcom Worldwide, Inc

The UPS Store

The opening of “The Helping You Be Unstoppable Store” in Decentraland provides small business owners with exclusive content, tips and advice to help them in their entrepreneurial endeavors. Purposefully designed to empower small business owners, the store has been imagined as an immersive and interactive place to learn by doing. It consists of three virtual floors. Floors include:

“The Newsstand” where visitors can access licensed content from Inc. and Fast Company, focused heavily on early-stage businesses and most relevant to solopreneurs.

“Be Unstoppable Academy” where visitors can participate in a series of education-focused modules on topics such as brand-building, sales, marketing and time management. 

“The Amphitheater” where visitors can access video content from small business experts addressing a variety of topics including access to capital, financial cash flow, emerging technology and more.

The opening of “The Helping You Be Unstoppable Store” in Decentraland provides small business owners with exclusive content, tips and advice to help them in their entrepreneurial endeavors. Purposefully designed to empower small business owners, the store has been imagined as an immersive and interactive place to learn by doing.

Total Media Impressions
96.1m
Total Media Hits
88
Partners
Coffee PR, Fast Company
The Helping You Be Unstoppable Store
06
01→
Total Media Impressions
96.1m
Total Media Hits
88
Partners
Coffee PR, Fast Company
Miami Fashion Week - L'atelier
07
01→
Location
 -12, -45 (DCL)
Land Area
25 Parcels

L’Atelier by MIAMI FASHION WEEK

L’Atelier by MIAFW is the first NFT gated members-club dedicated to the fashion industry. A revolutionary digital retail and educational concept that allows fashion enthusiasts from around the world to gather in the metaverse, learn about sustainability, attend events and participate in raffles, discover the latest fashion styles, and build a creative community to promote the industry.

L’Atelier by MIAFW is the first NFT gated members-club dedicated to the fashion industry. A revolutionary digital retail and educational concept that allows fashion enthusiasts from around the world to gather in the metaverse, learn about sustainability, attend events and participate in raffles, discover the latest fashion styles, and build a creative community to promote the industry.

Location
 -12, -45 (DCL)
Land Area
25 Parcels

Tokens.com

Tokens.com Tower, is a virtual office and event space in Decentraland’s Crypto Valley. Tokens.com and its subsidiary companies, Metaverse Group and Hulk Labs will have their virtual headquarters located in the tower. The Tokens.com Tower is a multi-level virtual office space and conference center, located in Decentraland’s Crypto Valley. The tower overall represents the physical equivalent of over 28,000 square feet of usable office and event space that can host hundreds of virtual guests.

The first venue is located on the ground floor featuring large windows overlooking water fountain features. The second is located on the rooftop overlooking Decentraland’s Crypto Valley, featuring an infinity pool.

Tokens.com Tower is a virtual office and event space in Decentraland's Crypto Valley, housing Tokens.com, Metaverse Group, and Hulk Labs. It offers a multi-level virtual office space and conference center, equivalent to over 28,000 square feet. The ground floor venue has large windows with water fountain views, while the rooftop venue overlooks Decentraland's Crypto Valley and includes an infinity pool​.

Location
69, 30 (DCL)
Land Area
10 Parcels
Tokens Tower
08
01→
Location
69, 30 (DCL)
Land Area
10 Parcels
Virtual Gas Station
04
01→
Services
Architecture, e-Commerce
Ecosystem
Decentraland
Completed
PLACEHOLDER

Shell

KPMG Experience Centre

09
01→
Services
Architecture, e-Commerce
Ecosystem
Decentraland
Completed
PLACEHOLDER
Luxury Virtual Marina
09
01→
Location
-120, -15 (DCL)
Land Area
25 Parcels

Meta Yachts

Metaverse Group, in a joint venture with Meta Yachts, has built a first of its kind luxury virtual marina, and eight unique superyacht NFTs, in Decentraland.

Built on 25 parcels of Metaverse Group’s virtual land, the marina’s launch happened in time for Metaverse Fashion Week 2022. The eight superyachts each have a private berth in the Meta Marina, offering owners and guests an immersive experience that features a breakwater, an animated ocean, and ambient noise (seagulls, boat horns, etc.). The fashion yacht is designed to house virtual meeting rooms, catwalks, and even a space to display and sell digital wearables.

In a collaboration with Meta Yachts, Metaverse Group has constructed a luxury virtual marina and created eight exclusive superyacht NFTs in Decentraland. The marina, located on 25 parcels of Metaverse Group's virtual land, was launched during Metaverse Fashion Week 2022. Each of the eight superyachts has a private berth in the Meta Marina, providing owners and guests with an immersive experience that includes a breakwater, animated ocean, and ambient sounds. The fashion yacht is specifically designed to accommodate virtual meeting rooms, catwalks, and a space for showcasing and selling digital wearables.

Locations
-120, -15 (DCL)
Land Area
25 Parcels

Music Hub

Metaverse Group launched its new Music Hub District by hosting its first music festival in conjunction with Decentraland’s Metaverse Music Festival. The Music Hub District streamed performances from 17 different artists across 3 different stages. The event attracted over 5000 visitors over the course of the festival. The Music Hub District is home to multiple event spaces that are now available for a variety of entertainment uses including: a main event stage designed for musical performances, a podcast studio, Beatblox Nightclub and a VIP lounge which also features a stage.

Metaverse Group launched the Music Hub District with its first music festival in collaboration with Decentraland's Metaverse Music Festival. The festival featured performances from 17 artists across 3 stages and attracted over 5000 visitors. The Music Hub District offers multiple event spaces, including a main stage, podcast studio, Beatblox Nightclub, and VIP lounge.

Location
-50, 75 (DCL)
Land Area
34 Parcels
DCL Entertainment Hub
10
01→
Location
-50, 75 (DCL)
Land Area
34 Parcels

UPS Store

The opening of “The Helping You Be Unstoppable Store” in Decentraland provides small business owners with exclusive content, tips and advice to help them in their entrepreneurial endeavors. Purposefully designed to empower small business owners, the store has been imagined as an immersive and interactive place to learn by doing. It consists of three virtual floors. Floors include:

The Be Unstoppable Store
02
01→
Services
Architecture, e-Commerce
Ecosystem
Decentraland
Completed
PLACEHOLDER

REACH OUT
TO SCHEDULE
A PLAY DATE!

Our team of industry experts will bring your brand to life in immersive digital environments. Whether you’re looking to engage a new audience, be seen as a first mover in your sector or develop new revenue streams, our team can deliver innovative marketing programs that meet business objectives.

Learn how we can work together
Gamepad

Let’s talk about how we can bring your project to life.

Our team of industry experts will bring your brand to life in immersive digital environments. Whether you’re looking to engage a new audience, be seen as a first mover in your sector or develop new revenue streams, our team can deliver innovative marketing programs that meet business objectives.

Learn how we can work together